Why................................................................................................
Private Treaties?
For Prospective partners
Private Treaties eases the cash
flow constraints on a company so that it can devote
resources to its brand building initiatives. With
the capital support provided through Treaties,
a company can afford to take a long term strategic
view of its market positioning. As a Treaties
partner, your company can also avail of a bouquet
of professional expertise within the Private Treaties
Department. Our two pronged solution encompasses:
- Branding Support
- Media Planning Support
Some of our Private Treaties partners for whom
we have facilitated brand growth include Celebrity
Fashions (Indian Terrain), Pantaloons, Shobha
Developers, Deccan Aviation, Avesthagen, India
Infoline, MCX, Videocon, Thyrocare, Sahara One,
Paramount Airways, General Motors, Vishal Retail
and Kuoni Travels.
For PE FUNDS / VC’s
We like to work in collaboration
with Investment Houses. Our value proposition
is unique and complementary to any Private Equity
or Early stage fund. Many funds like CVC &
Sequoia have found value in companies that we
have invested in; and have also invited us to
invest in their portfolio companies. We would
like to build an eco-system around the investment
community where capital devoted to marketing and
brand building can be provided by us.
For Investment bankers
While we are not really a buy
side house, we always believe in improvisation.
Private Treaties is a unique financial innovation.
It is a very potent capital structure solution
for companies in all sectors and across all stages
of growth. We work with sell side shops and their
clients to provide our capital commitment for
fuelling their marketing plans.
For Ad / Media agencies
Private Treaties provides the
bandwidth to ad agencies and their client’s
to work on media solutions that create the right
impact. We help remove budget constraints by sharing
the risk of media spends of the brand owners.
Our own brand and media advisory team works closely
with the media agency of our Treaties partners.
With exposure to over 100 brands through Treaties,
media agencies are welcome to leverage our experience
to provide the best value to their clients.
|
