PRIVATE
TREATIES...................................................................
PROFILE
One more innovation from the
BCCL group, an idea meant to usher in Modern India
and partner the change from a scarcity driven,
commodity economy to a brand-led consuming economy.
Empowering India’s new and changed growth
trajectory, creating win-win relationships designed
around brand value enhancement
PT VISION
Enhancing enterprise value by
empowering brands through partnerships and sharing
of risk
VALUES
- We respect the entrepreneur
and his/her ability to create wealth
- We believe brands are an
integral or even the main asset for wealth creation
in most businesses
- We seek to enhance an entrepreneur’s
wealth creation capabilities by acting as a
strategic partner in the brand building process
- We aim to work as responsible
share holders. We however don’t aim to
join the board of any company we invest in.
VALUE PROPOSiTION
Times Private Treaties is an
expression of the belief that BCCL has superior
capabilities in brand building. We believe the
media properties and accumulated expertise of
the employees of BCCL represent a disproportionate
skill set in Indian branding and consumer marketplace.
Through Private Treaties, we aim make the power
of BCCL available to our Treaty Partners.
Through Private Treaties we seek
to work with entrepreneurs and companies with
strong fundamental belief in the power of the
brand. So here’s our proposal – if
you have the belief, we can make it possible
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