investment................................................................................................
philosophy

INVESTMENT FOCUS

We aim to partner with any company looking at creating sustainable competitive differentiation through focus on its brands. These can either be consumer-connect businesses or even B2B companies.

We partner with growth companies at any stage of their lifecycle. We invest at pre-revenue stage, or even directly in listed companies, wherever there is a fundamental fit.

We are patient investors. We are often willing to wait for up to five years for exit. Our belief is that as long as a company is advertising smartly and aggressively, it is adding fundamental value.

WHAT WE LOOK FOR?

We look for companies that have reached critical mass and intend to list in the near future of three to five years.

Essentially, we’re looking for sectors that currently do not advertise so that we can create first mover advantage for our partners. We are especially interested in new businesses and emergent technologies and categories and players who have the capacity to become disruptors for today’s incumbents.