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A business based on brand is, very simply, a business primed for success
- David F. D’Alessandro
(Brand Author)

Branding Articles

Why Waste A Recession
(Brand Equity, Mumbai 2009 May 06)

The Ideas Of Marketing
(Economic Times, Mumbai 2009 Apr 08)

A Few Good Ideas
(Economic Times, Mumbai 2009 Apr 04)

E-tailing for Success
(Economic Times, Mumbai 2009 Apr 02)

Malls Battle Slump With Flea Markets, Carnivals
(Times Of India Delhi 2009 Mar 10)

Me INC.
(Economic Times Chennai 2009 Mar 06)

Promoters Of 75 Cos Pledge 30% Stake
(Times Of India Bangalore 2009 Mar 04)

Time Is Ripe For Fresh Ideas
(Economic Times Delhi 2009 Feb 23)

In Volatile Times, Bet On Big Guns
(Economic Times Chennai 2008 Feb 17)

Credit To The Miss
(Economic Times 2009 Feb 11)

IT Giants Plug Into Cutting-Edge Tech That Trims Costs
(Economic Times Mumbai 2009 Feb 10)

New Ideas Changing Those Who Changed World With Their Ideas
(Economic Times Delhi 2009 Feb 10)

Call Centre Couples
(Brand Equity Economic Times Mumbai 2009 Jan 09)

Window - Dressing
(Brand Equity Economic Times Mumbai 2009 Jan 15)

It's Mind Over Matter
(Brand Equity Economic Times Mumbai 2009 Jan 14)

Enterprice Quotient
(Brand Equity Economic Times Mumbai 2009 Jan 09)

More Brand For The Buck
(Economic Times Mumbai - 2008 Aug 25)

India Inc’s Brand Sheet
(Economic Times Mumbai 2008 Sep 2)

The Brand To Be
(Corporate Dossier Economic Times Mumbai - 2008 Dec 5)

A Fighting Chance
(Brand Equity Economic Times Mumbai 2008 Dec 3)

London firm steps in to brand Mumbai
(Times of India Mumbai 2008 Nov 29)

Bevy of brands crowds out ‘official’ Bond products
(Economic Times Mumbai 2008 Nov 19)

Too Close For Comfort
(Brand Equity Economic Times Mumbai - 2008 Nov 5)

Brand Me
(Economic Times Mumbai - 2008 Jun 25)

Brands Cash In On ‘Mrs’ Label To Attract Attention, Push Sales
(Economic Times Mumbai - 2008 Jun 20)

Web of Uncertainty
(Economic Times Mumbai - 2008 Jun 18)

A Direct Comeback
(Economic Times Mumbai - 2008 Jun 18)

A Trend Analysis Of The Rise And Fall In Brand Rankings Over The Last Five Years
(Economic Times Mumbai - 2008 Jun 11)

Premium Play
(Economic Times Mumbai - 2008 Jun 11)

Nokia Is Brand No.1
(Economic Times Mumbai - 2008 Jun 10)

Rally Ride For Brand Boost
(Economic Times Mumbai - 2008 Jun 09)

Raise a Toast To Utterly Butterly Taste Tube Baby
(Economic Times Mumbai - 2008 Jun 09)

Indian Ad Houses Step On To Global Stage
(Economic Times Mumbai - 2008 Jun 07)