BCCL................................................................................................
Group

The BCCL group requires no introduction. Apart from being the country's largest media house, it provides its clients a 360 degree spectrum of media assets in print, television, radio, internet and events. The group owns and manages powerful media brands like The Times of India, The Economic Times, Navbharat Times, Radio Mirchi, Times Music, Times OOH and indiatimes.com.

THE TIMES PRINT BROADSHEETS

Times of India: Keeping up with the Times

The Times of India is the flagship brand that has led a grand and varied fleet that has sailed through the decades. Some of its ships ruled the waves for years, before being nobly laid to rest. New boats were added, old ones constantly refurbished.

The sub-brands of The Times of India are brands in their own right. Periodically refurbished, the weekend packages are packages brimming with investigation, analysis, comments and debates, featuring the best minds in the country, plus the cream of in-house expertise.

Bombay Times (BT), followed by Delhi Times has created a whole new genre of journalism: glitz, gossipy, iron-pumping, and cool. It includes stories to touch the soul and trim the waist; city exposes and lots of breezy columns.

The Economic Times: The Business barometer

The Economic Times has moved out of the specialist domain of an exclusively Business paper. That is still its broad perspective, but it has now evolved in to a complete paper. Its value-additions like Corporate Dossier and Brand Equity extend its reach, bridging executive office and lifestyle needs. It is read by 85 percent of Indian CEOs, is published in seven editions & reaches almost half a million offices & homes.

Maharashtra Times: From Bombay to Mumbai

Over a quarter century later, there are thousands who say they have been ‘readers of Maharashtra Times from Day One’. Indeed, the paper has been shaped by its readers who are, broadly bilingual, speaking Marathi at home but preferring a school in English for their kids, middle-class, graduate-plus, nuclear family, working wives, CNN-BBC watchers, cosmopolitan. More slice bread than grass-roots. The news content of Maharashtra Times is therefore more sophisticated, its comment never shrills.

Since, Maharashtra Times had already captured the matured readership; Mumbai Times was introduced in March 2000 to cater to youth, a segment that was relatively untapped.

TV Channels:

Times Now: Times Now is a leading 24-hour English News channel that provides the urbane viewers the complete picture of news that is relevant, and presented in a vivid and insightful manner, which enables them to widen their horizons & stay ahead.

Zoom: Zoom is India's first non-fiction, Hindi entertainment channel that is the ultimate source for celebrities, Bollywood, spicy gossip, unabashed glamour and the high life. It's is a spy into the homes of the rich and famous, an invitation to the hippest parties, DJ’s, fortune tellers, party hoppers, voyeurs, fashion designers all rolled into one, and more

Radio Mirchi:

The original avatar of Radio Mirchi was Times FM, which began operation in 1993. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Hyderabad, Mumbai, Delhi, Kolkata and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators.

In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.

In January 2006, Radio Mirchi bagged 25 frequencies in the second wave of licenses that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centers. In the first phase of launch, it launched in April in Bangalore and has been a spectacular hit among the folks, giving healthy competition to Radio City.

The Times Magazines – World Wide Media portfolio is indigenous and has grown over the years occupying both consumer and B2B spaces (in association with BBC Magazines)

Femina: Femina has partnered the Indian woman on her journey of personal growth and development. Femina traveled a long way from “Woman of Substance” in early 90’s to “Generation W” and defined and identified the new woman

The advertising for Femina changed and reflected the modern & contemporary Indian woman. With a circulation of 1.46lacs, Femina is the largest selling and the largest read women’s magazine in India. Femina has 9.04 lakh readers all across India. Out of which Femina has 8.40 lakh readers in urban India. This is the largest readership for any women’s magazine

Filmfare: Running since 1954, the Filmfare Awards capture the glitz and talent of the largest movie business in the world. At a transitional phase, Filmfare today has moved from being a mere fan of the industry to allowing the industry to reach the fans using Filmfare as a platform.

With a circulation of 1.42lacs, Filmfare is the largest selling and the largest read film magazine in India. Filmfare has 19.16 lakh readers all across India. Out of which Filmfare has 15.66 lakh readers in urban India. Filmfare ranks second only to India Today in terms of readership. It has been successfully sustaining reader involvement and differentiating from competition to stay India’s No.1 circulated and read film magazine.

Top Gear: Top Gear is about the ‘Male Passion Market’. It Appeals not just to Auto Geeks but to an entire cohort of Auto lovers and Auto owners



Internet/Times Interactive Limited:

Indiatimes.com: Indiatimes is the most popular Internet and mobile value-added services destination for the global Indian. Covering everything from art to airlines, Indiatimes is taking the digital age into people's lives, influencing the way they live and respond to changing times, work and transact. In a short span, it has created multiple relationships with millions to users.

Times OOH:

When one needs an advertising medium that’s cost – effective and long lasting, and that gives you the necessary reach and frequency, one can think of Times OOH.
The array of billboards and bus shelters spread across the length and breadth of Mumbai, high-quality display sites along the ultra modern Delhi Metro and the LED panels helps clients run micro – targeted campaigns in consumer populated areas.